WHY OUR APPROACH
What we do is pretty simple. We are accountability partners to ensure a business owner’s success. Our company sees each business relationship as an agreement not between a business and its customers, but between partners who wish to create a close and mutually-beneficial long-term relationship. In the process of developing your business, we address challenges by reviewing your three critical resources: Time, Money, and Team.read more
SUSTAINABLE & SCALABLE GROWTH
Any business starts with a strong desire to solve community issues with a solution. That has been the premise of capitalism. The same way we mature in this world as a human being, our businesses develop the same way – they grow and leave a legacy. To build a sustainable and scalable business the business owner needs to develop tangible assets and people assets simultaneously.read more
Leadership has been a skill thought after from human existence to the digital world today. It is nothing else than having influence in your industry and with your team members. As you labored to add value to your customers and team members to leave a legacy, you will be educating yourself on leadership principles. We trust that adding this tool to your business tool kit will help your business navigation in the trenches of entrepreneurship.read more
To start generating more leads with efficient time allocation and financial investment, you first have to spend time setting up systems and making some changes. The first step is securing a solid understanding of where your business stands right now in terms of lead generation.
Conversion strategies need to be a primary focus of your business and your team’s time. At the end of the day, why spend time and money attracting tons of qualified leads if you can’t convert them into a paying customer? We don’t want you confusing being busy with being successful! Don’t let it happen to you.
Obtaining new customers costs money. They’re an investment making your marketing expense an investment so that you can make the most of your lead generation dollars. So besides continuously chasing down leads and converting them to customers, you can increase transactions by offering services to your current customers. It is about keeping your existing customers loyal and having them come back to spend more money.
By increasing the average amount of money customers bring to your business, you will impact the amount of money that comes as your business revenue. Let us show you how small increases in this value can have a significant impact on your revenue.
The last opportunity you have to change your earnings is your profit margin. Optimizing your margin is a vital step towards maximizing your profits. If your margins are too low, you’ll never make any money in your business.
Team building is not just an organizational chart or job titles that line up. It is strategically putting the right people in the right place in your organization. This starts with the business owner knowing how to align the right people in the right areas of the business.
The wEquipu team was instrumental in putting in place an incentive program for our franchisee. We are still using the innovative approach they helped us develop for team incentives.
I was skeptical in the beginning but was referred to wEquipu by my financial advisor. The sessions are of great value for my two businesses. They laid out things I knew were needed but it was an eye opener working through the challenges. The meetings bring you vast knowledge for your business and are extremely helpful to prep you to keep moving.
My business turnaround wouldn’t have been possible without wEquipu expertise in revamping my business growth with strategies and tactics I was not aware of as a business owner.
The team has a remarkable business acumen that challenged me to optimize my potential to take my business to the next level. Growth is painful, and the team’s resolute, strategic methodologies encouraged me to stay with it. I am happy I did, and the results have been most rewarding!
I couldn’t stay away from my business without a fear of everything going wrong. Achille N. wEquipu helped me find time for myself by leveraging team building, putting procedures and systems into place, and expanding my business into a franchise.
Eye opening on why small businesses fail within the first years. Working with the wEquipu team provides me with an external organization and resources that I can rely on any time to grow a sustainable business.
Qualified leads are the potential customers who are the most likely to buy your product or service. They’re not just in your store taking a look at the latest features in face masks, they’re in the market to purchase a face mask. They’re not wandering in to see what a $500 handbag looks like, they are the kind of people who can actually spend $500 on a handbag– and are looking to buy one.October 14, 2020
Your goal as a business owner or entrepreneur is to establish a solid lead tracking and lead management system, and make small tweaks to your existing lead generation strategies based on the work you completed in the target market and marketing message.September 14, 2020
Today we’re going to take your market research and use it to create a powerful marketing message. The strength of your marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or emotional switches. When you address those emotional switches, you motivate your audience to take action. The more people you can motivate to take action, the more leads you’ll have.August 5, 2020
Market research involves studying a specific group of consumers -in other words, a market. As we mentioned in the previous blog, market research is one of the most valuable activities a business owner can invest in. The continual research keeps you connected and informed about your customer’s thoughts, motivations, and behaviors.July 5, 2020
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