Wisdom Senior CareHome & Health Care

For Wisdom Senior Care one leading Home Care company in Durham, North Carolina, business growth and expansion with double-digit sales growth came with a cost: an overburdened owner that threatened to stop the vision and loss of market share.

Our efforts vastly improved the company’s branding, the development of a target market, planning, and execution functions. The owner knew that to succeed in the industry, their accounting systems needed to be much more robust than what they are. They turned to wEquipu to develop a growth strategy and put in place systems.


The biggest challenge was reassessing Wisdom Senior Care Vision and rebrand the business with marketing strategies that work for sales growth. Too much of the operations work was still being handled by the owner, which meant that the team members were lost in the concrete vision of the company. Proper financial data were also not available, and decisions can only be made after a thorough analysis of all the required data. The situation was holding Wisdom Senior Care back; the owner knew her company could corner more of the market if they can get professional help in growing the business. The work addressed three critical issues for Wisdom Senior Care:

  • Improve sales with rebranding & Marketing Strategies

    The teams focused their efforts in reshaping what the company was about, defined the business core values and philosophy to enhance branding. A reassessment of the marketing strategies to review the current sales planning process. By mapping clients’ needs and desires leads generation and conversion will allow sales growth.

  • Develop operations and systems for productivity

    With the growing senior population and regulations coming with that, operations and procedures clarification was a must for Wisdom Senior Care. Using technology to simplify the processes and allow better productivity of the team. The teams needed proper accounting to provide data for decision making. Identify gaps in the operations infrastructure and analytically understand services processes.

  • Determine business development strategies for growth

    The assessment determined the stressors that affected sales and service levels. The teams focused on resolving issues for business development and expansion, which stressed the entire company and led to a decrease in profit margin and obstacles to reaching growth


The solution wEquipu came up with combined results-oriented marketing strategies with real-world practicality. Everyone knew that the company needed a turnaround; the real challenge was getting everybody on board for changes without negatively disrupting the whole organization. The solution was to introduce a clear vision and workload management leveraging on computers while providing high-quality services in the community and nationwide.

The process allowed Wisdom Senior Care to put in place a growth from within the business and offer real opportunities to workers to be involved and grow.


Wisdom Senior Care employees are today more empowered; Wisdom Senior Care is growing as a franchise offering to like-minded individuals to build businesses in local communities. A business culture was developed, allowing to establish a family of Wisdom Business Owners continually. The organization marketing collaterals allow strong visibility online and off-line. Wisdom was able to expand an educational business to train people interested in health care and particularly in Homecare.

The efforts vastly improved the company’s planning for expansion, created and implemented a new hiring process and training, streamlined the accounting and financial data, and reduced risk in decision making.

By the numbers, the efforts:

  • Increased leads generation by 43%
  • Decreased non-qualified caregivers by 50%
  • Lowered the risk of bankruptcy by 95%
  • Lowered the risk of misbranding by 95%
  • Increased sales by 65%
how can we help you?

Contact us at wEquipu office nearest to you or submit a business inquiry online.

wEquipu team was instrumental in putting in place an incentive program for our franchisee. We still using the innovative approach they helped us with for team incentives.

Mary-Ann Hall
President & CEO, Right Time Kids Franchise

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