Right Time KidsDay Care For Parents
For Right Time Kids one leading child care and development, lead generations and sales growth struggles came as a wake-up call with the owner burnt out in trying to fix everything by himself and losing market share.
wEquipu efforts vastly improved the company’s led generation planning and execution of incentives to engage all team players. The owner understood that professional business development was the solution for his business to thrive for success.
The biggest challenge was that Right Time Kids didn’t have the right team besides not utilizing precise marketing strategy consistently. Too much of the work was done with a focus on business fundamental for growth. The team didn’t fit the vision as any time you have a group not compelled for growth; your business will scramble. Recording and tracking the leads generated with leverage on technology with data collected analysis can be overwhelming for a business owner but necessary. Numbers took a long time to be collected and then to be analyzed. Live data was also not available for decisions making on which lead generation was working or not working. The overall situation was holding Right Time Kids growth and losing market share. Our engagement with the business addressed two critical issues
- Develop Lead Generation & Conversion Strategies:
The teams focused their efforts on elaborating five leads generation strategies for Right Time Kids. We put in place an execution plan for sales increase with scripts to go along.
The teams defined appropriate levels of budgeted sales in the local area by mapping concise market research for the right target market and the most critical KPIs
- Build the team:
With parents trusting Right Time Kids with their precious children, the company needed compassionate and trained team members. Team members not there just for the paycheck but the wellbeing of the children put in their watch. Right Time Kids needed new management with a proper method to hire, manage, and retain team members: Not always an easy task. Sales analysis should help incentivize in the long term by tracking actual versus forecasted sales on the essential KPIs.
- Improve The facility layout and playing areas
For security purposes and regulations, the facility needed upgrades to enhance parent’s confidence and trust to let their children with Right Time Kids. Besides, parents will see the highest-value proposition to refer Right Time Kids to others. The conversion rate, which was already low, will increase the business sales figures. A revision of the current processes, identification of gaps in the playing infrastructure and analytically understand what parents needs and desires are, was inevitable.
Demand and supply variability applies to any business. The diagnostic determined the factors that affected sales and service levels. The teams focused on resolving issues affecting a higher level of quality services than being average.
The solution wEquipu came up with combined competition crushing marketing strategies with cutting edge internet marketing tools. We change management needed to implement and execute the strategy consistently. Our team develops a long-term incentive plan to boost productivity and retain employees who fight for long-term growth. The owner was offered a plan to transition progressively from working in the business to being the visionary. Not Everyone was ready to embrace the strategies. We helped those who wanted to change and let go of those negatively disrupting the whole organization.
The solution was to introduce a new dynamic that affected all the stakeholders and allow workers to grow.
Right Time Kids team is now more empowered with parents also seeing the benefits provided to their children. Other Right Time Kids locations adopted the incentive program for more productivity and the leads generation. The owner got more time for himself to run other businesses. They can now make confident decisions on the fly based on the latest real-time data.
The effort in general improved the company’s work environment, planning, and execution of strategies. A duplication was easier in other locations.
By the numbers, our engagement:
- Reduced unsatisfied parents by 73%
- Decreased employee turnaround by 55%
- Lowered the risk of bankruptcy by 95%
- Increased sales by 48%
- More than five years using the same incentive program